Elite MODEL LOOK MANAGEMENT is the No. 1 modeling agency worldwide, with 34 years of experience, 2,000 models and 37 agencies across 5 continents, making about 100 million-dollar turnover annually with a 45% market share in the US and Europe.
The Elite MODEL LOOK contest is the most prestigious and glamorous model contest around the world with an exceptional worldwide media coverage that is broadcasted in over 80 countries with more than 400 million people reached by the media. The international website has over 1,200,000 hits each year and the competition has 350,000 contestants worldwide with over 800 castings in the world, and 20 Contestants for National Finals and 1 National winner is selected for the World Finals. It is an essential form of scouting for Elite’s 37 worldwide agencies. The competition gives the agencies managers the opportunity to evaluate their contestants and give them a chance to launch successful careers as professional models. Each year, and in over 80 countries, local organizers, strictly recruited by Elite, set up regional and national contests, in which 350,000 applicants take part.
The list of top models who have participated in the Elite Model Look competition includes Cindy Crawford, Elaine Irwin, Tatjana Patitz, Stephanie Seymour, Karen Mulder, Ines Sturm, Gisele Bundchen, Ingrid Seynhaeve, Natalia Semanova, yfke Sturm, Mini Anden, Irina Bondarenko, Raica Oliveira, and Alessandra Ambrosio, among others.
The Elite Model LOOK competition was organised by BETH Model Management which was founded in Lagos, Nigeria in December 2005 by Elizabeth Isiorho-Aisien who introduced a bold, brilliant and professional style to modeling in Nigeria.
CEO and Founder, Elizabeth Isiorho-Aisien is an ex model and prolific leader, impassioned with the task of grooming Nigerians best models and taking the industries to finer heights, with international associates in London, South Africa, Paris and New York. She has positioned the company as one of the best in the country providing quality services for commercials, editorial, runway and advertisement needs.
In 2007, BETH became proudly representative of Elite Modeling Agency and Elite Model Look Competition (a highly successful network and franchise worldwide)-with recognizable modelling platform that would see young aspiring from all over Africa expose their variant capability to a global audience of reputable pundits.
It is the expectation of the rebranded BETH Model Management Africa that modelling and fashion would prove to be a commendable outlet for self-expression and empowerment for Nigeria women.
As a refreshing twist from the usual, I am posting pictures here of a type you won’t normally see in a fashion show. I have tried to capture this event creatively unlike any other photographer would have in the same hall. I have tried to present it refreshingly so you can enjoy the story of what I saw; not as a fashionista but as a normal person who is watching the story of 20 young models strive for fame and glory.
The event started quietly with some of the top Nigerian Photographers seated around me.
As our judges Declan Eytan,Vogue Italia Representative, Bola Balogun, CEO Glam Networks, Kelechi Amadi-Obi, Fashion Photographer, Lola Maja, CEO Sacred Beauty, Agbani Darego, 1st Black African Miss World 2001 and Taofeek Okoya, Fashion Entrepreneur, sat down to begin the arduous task of choosing who will be the Elite Model Look of 2014 for the male and female category.
The evening opened properly with a performance from Ruby Gyan who thrilled everyone with her beautiful voice.
As our hosts for the night opened up the event with their welcomes, we knew we where in for something awesome tonight.
The beautiful Agbani Darego
The Models came out at last, wearing, wait for it, garbage bin bags and yet looking resplendent in them.
They thrilled the crowd to a choreographed set of steps that had the crowd enraptured
As they all presented themselves for screening by all, Bolu instantly was a hit with the crowd with his well sculpted body.
Trafic came up for the next performance to waken the audience a little more
and finally it was time to get on with it……..Kelechi Amadi-Obi’s wrist watch ticked out the time.
The models came out for the first passing and their confident stares were intimidating.
I liked Sanusi Lagos designs. Very Casual and Sporty.
Praiz was the next act on the stage to perform and I swear his voice is made for double praise.
The models came out for the second passage
and as all eyes focused on them, I focused on one of the judges Lola Maja as she hid behind her camera.
as the ladies discussed the models and their passage. and some more took selfies Finally, the moment for swim wears……Our host went ahead to proclaim after this particular passage the event was over for him and he would be on his way home. but then he was the host……The hostess ( inset to the top right ) was very much around to stare at the bodies of this guys. the whispers of wow and phew were audible in the audience but that became a thunderous applause and screams from the female folk as Bolu stepped onto the runway….Jeez!! Even I am jealous of the body this guy has…….Please wait…..I am off to the gym. I will continue when I return. The 300 Spartans….O! Sorry I meant The 10 Nigerians When Agbani Darego’s line AD came up on the run way, there was a class her designs had that was refreshing.
Sisiano’s designs was also one that caught my eye. I will not mind having some of these made for myself. Sisiano, lets talk. This guy to the left needed a spear and shield for this outfit to be complete…….so Zulu. and yet again when Bolu came on stage the audience took to him immediately. Polo Avenue, provided the pieces for the luxury passage. After lots of walking and clapping and shouting it was time for some singing and this “mad” girl was called up to crack our ribs with her perfomance. Chidinma is just a beautiful entertainer. She had this guy up in an instant and broke his waist before long with her energetic moves. but met her match in these two next stage invaders She met her match so much she took off her shoes and fled for her ……life? or honour? Which Chidinma? Eventually it was time for the Moet and Chandon Style awards to give them best dressed male and female in the audience a big bottle of Moet and Chandon to drown themselves in….:)
and a great thing was all the guys were wearing themselves……what ever that mean….lol………….Who are you wearing? I am wearing myself they all replied. Ene Maya Lawani and Genevieve won the best dressed females. The next passage was with the models wearing Mimi Lee, London.
Taryor Gabriels Bespoke had these beautiful suits for the male models Just before the evening came to an end past winners of Elite Model Look 2014 strutted their stuff on the runway
Finally the female models came for their last passage in their Iconic Invanity clothes before they were screened to the top five. The top five elite model look 2014 female models
Yemi Alade’s energetic performance ushered in the male models but unfortunately non of them was the Johnny she was looking for.
In their Okunoren Twins suave outfits, these guys looked male on the outside. Agbani Darego and the legendary Kelechi Amadi-Obi came out to read out the names of the top 5 male models As their names were read out, the females were practically ogling them 😉 We have our top 5.
Elohor Aisien and Mr. Sunil Sawhney, MD Seven Bottling Company came out to read the winners from the top two.
Ndigwe Victor and Bolu were the top two male models and everyone was screaming for the one that was the crowd favourite.
And with shouts of Bolu Bolu renting the air, Victor Ndigwe lived up to his name when he was declared the Victor! The reaction in that instant was amazing amongst all the contestants. In that instant only Bolu was super cool like he had a clue?
but his reaction afterwards was fatherly, that hug. that smile… From the stern face of the young lad we had seen strutting the runway all evening as if he was made of rock, the tears flowed. and when Mayowa was called the winner, wow, the reaction. and she fainted on Bolu’s hands out of sheer giddiness.
Mayowa, Mr Sunil and Victor all smiles
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